Beyond AR and VR: immersive techniques for effective case teaching

Abstract

he case method has been a cornerstone of management education for over a century, fostering critical thinking, problem-solving and decision-making by exposing students to real-world business challenges. Introduced by Harvard Business School in the early 20th century, the case method has since evolved to become a globally recognized pedagogical approach (Ellet, 2018). While effective, traditional case teaching often relies on static classroom discussions that may not fully reflect the complexities of contemporary business environments. The rapid evolution of today’s workplace demands more dynamic and interactive pedagogical approaches, making experiential learning an essential complement to traditional methods.