A Meta-Analytical Approach to Cognize the Pooled Effect of Customer Relationship Management on Firm Performance

Please use this identifier to cite or link to this item: http://repoi.jaipuria.ac.in:80/jspui/handle/123456789/519

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DC Field	Value	Language
dc.contributor.author	Mohapatra, Dr. Amiya Kumar	-
dc.date.accessioned	2025-04-16T11:26:00Z	-
dc.date.available	2025-04-16T11:26:00Z	-
dc.date.issued	2025-01-15	-
dc.identifier.citation	Das, S., Mohapatra, A. K., Pandey, S., & Nayak, Y. (2025). A Meta-Analytical Approach to Cognize the Pooled Effect of Customer Relationship Management on Firm Performance. Indian Journal of Marketing, 55(1), 44-63.	en_US
dc.identifier.uri	http://repoi.jaipuria.ac.in:80/jspui/handle/123456789/519	-
dc.description.abstract	Purpose : This study attempted to explore the pooled effect of customer relationship management (CRM) on firm performance with a meta-analytical approach. It aimed to provide a holistic view of how CRM practices influenced organizational performance.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Journal of Marketing	en_US
dc.subject	A Meta-Analytical Approach to Cognize the Pooled Effect of Customer Relationship Management on Firm Performance	en_US
dc.title	A Meta-Analytical Approach to Cognize the Pooled Effect of Customer Relationship Management on Firm Performance	en_US
dc.title.alternative	A Meta-Analytical Approach to Cognize the Pooled Effect of Customer Relationship Management on Firm Performance	en_US
dc.type	Article	en_US
dc.doilink	https://doi.org/10.17010/ijom/2025/v55/i1/174687	en_US
Appears in Collections:	2024-25

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