Prioritizing the essentials: The MBA aspirants’ dilemma.

Abstract

Objective decision-making while choosing an appropriate college for a Master in Business Administration (MBA) is only half-done. It is critical that the student be able to find the best placement at the end of the course by acquiring the most critical skills/specializations affecting placements and involves data-driven decision-making based on past placement trends. Viti and Vania have done their preliminary selection, of ABC College for their MBA course, based on the college’s credence quality. However, they are trying to understand the key success factors (KSFs) affecting placements at ABC to focus their next two years on getting most placement-ready. Having been provided with the placement details of the outgoing batch, they are looking to analyze the data to discover the most critical parameters affecting placements.