Please use this identifier to cite or link to this item:
http://repoi.jaipuria.ac.in:80/jspui/handle/123456789/842| Title: | Connecting BOP consumers and retailers: What drives small-time retailing through social media? |
| DOI LINK: | https://www.sciencedirect.com/science/article/abs/pii/S0969698923004307 |
| Authors: | Dr. Rekha Attri |
| Issue Date: | 2023-12-16 |
| Appears in Collections: | 2023-2024 Journals Articles |
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