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Please use this identifier to cite or link to this item: http://repoi.jaipuria.ac.in:80/jspui/handle/123456789/846
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dc.contributor.authorDr. Rekha Attri
dc.date.accessioned2025-06-12T11:52:18Z-
dc.date.available2025-06-12T11:52:18Z-
dc.date.issued2024-03-19
dc.identifier.urihttp://repoi.jaipuria.ac.in:80/jspui/handle/123456789/846-
dc.language.isoEnglishen_US
dc.publisherJournal of Retailing and Consumer Servicesen_US
dc.subjectThe potency of audiovisual attractiveness and influencer marketing: The road to customer behavioral engagementen_US
dc.titleThe potency of audiovisual attractiveness and influencer marketing: The road to customer behavioral engagementen_US
dc.typeJournals Articlesen_US
dc.doilinkhttps://www.sciencedirect.com/science/article/abs/pii/S0969698924001036en_US
Appears in Collections:2023-2024 Journals Articles

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