Guest Session on Brand Strategies

Abstract

On September 2, 2025, Jaipuria Institute of Management, Indore, hosted an engaging and insightful session with Ms. Mala Mody, Founder-Director of AURAA Brand Consultants, on the themes of branding, positioning, and marketing channels. The session was masterfully moderated by our Marketing faculty, Dr. Shailesh Pandey with thought-provoking questions and ensured a meaningful exchange of ideas. Drawing from her vast industry experience, Ms. Mody explained that branding extends far beyond logos and taglines, serving as the foundation for creating a lasting identity in the consumer’s mind. She emphasized that positioning is equally critical, as it defines how a company differentiates itself in a highly competitive environment. In addition, she highlighted the strategic importance of selecting the right marketing channels, whether traditional or digital, to effectively communicate value, reach the intended audience, and nurture long-term trust with stakeholders.