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Browsing by Author Dr. Rekha Attri

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Showing results 1 to 13 of 13

Issue Date	Title	Author(s)
2023-12-16	Connecting BOP consumers and retailers: What drives small-time retailing through social media?	Dr. Rekha Attri
2023-11-01	Creating a Loyal Clientele: The Role of Service Environment in Health and Fitness Facilities	Dr. Rekha Attri
2024-02-01	Do Eco Labels Matter for Green Business Strategy and Sustainable Consumption? A Mixed Method Investigation on Green Products	Dr. Rekha Attri
2023-11-01	Do social media influencers influence the vaccination drive? An application of source credibility theory and uses and gratification theory	Dr. Rekha Attri
2024-06-06	Electric Vehicles in India : Identifying the Adoption Predictors	Dr. Rekha Attri
2024-03-01	Google & Jio: Tapping Growth Opportunities Through Strategic Alliance	Dr. Rekha Attri
2024-06-14	How violation of consumers’ expectations causes perceived betrayal and related behaviors: Theoretical perspectives from expectancy violation theory	Dr. Rekha Attri
2024-01-01	Impact of AI-focussed technologies on social and technical competencies for HR managers – A systematic review and research agenda	Dr. Rekha Attri
2024-04-23	La Pinekonez: navigating challenges of homestay business	Dr. Rekha Attri
2024-04-30	Leaders’ knowledge systems in strategizing communication in high-uncertain and low-uncertain crises: balancing operational and relational outcomes	Dr. Rekha Attri
2024-03-19	The potency of audiovisual attractiveness and influencer marketing: The road to customer behavioral engagement	Dr. Rekha Attri
2024-01-09	Unlocking venture growth: Synergizing big data analytics, artificial intelligence, new product development practices, and inter-organizational digital capability	Dr. Rekha Attri
2023-08-22	Wakefit Innovations: Overcoming Challenges of Online Sales of Furniture & Furnishings	Dr. Rekha Attri

Showing results 1 to 13 of 13